This week we welcomed Northbridge's newest cultural landmark, the NORTHBRIDGE sign, produced by the team at The Rechabite with support by the City of Perth.

Inspired by the internationally recognised VENICE sign, the NORTHBRIDGE sign now floats high in the air rendered in multi-coloured moving lights, drawing people to the area, welcoming them, making them feel like they’ve arrived and that they are about to have an enriching adventure.

Don't forget to look up.

It is fortuitous that this sign is appearing at this moment – it is exactly 40 years since Northbridge was officially named through a public competition after all. Previous to 1981, the area had been referred to largely in vague and somewhat sinister terms such as ‘North of the line’ or ‘North of the tracks’ or in fact by a plethora of different names and monikers many of them quite racist, associated with the different migration waves that have and continue to define this rich and diverse area.  

Many, many cultures contributed to creating the foundation from which this entertainment precinct has grown and evolved – a precinct that came to change the tastes of Perth people and the way they live… it’s a precinct that was an original taste-maker and influencer a century before Instagram, and it continues to be so due to these histories and the amazing people that work to contribute to this area, people that are passionate about Northbridge and about giving the people of Perth and visitors to our great city a fantastic time out, an escape from the everyday, an enriching and memorable experience that will often be with them for the rest of their lives.

That, and so much more is what NORTHBRIDGE has come to stand for and from tonight, that word, that special word, that means so much to so many will float high in the air rendered in multi-coloured moving lights, drawing people to the area, welcoming them, making them feel like they’ve arrived and that they are about to have an enriching adventure.

THE NORTHBRIDGE SIGN has been constructed from individual 3D suspended letters that have custom LED lighting embedded inside each letter. This allows the distinctive silhouette of letters to transform into a spectacular light source at night that will be readable from towers on the terrace as well as pedestrians entering Northbridge from Yagan Square.

The NORTHBRIDGE sign was officially turned on by The Right Honourable Lord Mayor, Basil Zempilas on Wednesday, 14th of July at 6pm, we are sure to enjoy the sign for many years to come!